Not simply another brochure, but a high-quality, cost-effective and target-marketed business publication designed to give advertisers exposure through print, online publication, social media and direct digital sharing.
One Advertisement. Multiple Exposure Channels.
A practical business guide for the consumer and a powerful exposure medium for the advertiser.
The Clickonit Business Promoter™ is not a brochure, but rather an anthology of high-quality advertising pamphlets brought together into one professional publication.
It provides businesses with a cost-effective, target-marketed advertising medium while providing consumers with a convenient guide to businesses, products and services.
Unlike much traditional printed media, which is often discarded or recycled shortly after being read, the Business Promoter™ has a considerably longer useful life. Our experience is that many copies are kept, referred to and used regularly.
This means that an advertisement does not necessarily stop working after the first reader sees it. The publication can remain in homes, offices, vehicles and businesses, continuing to provide exposure long after its original distribution.
The Business Promoter™ combines physical distribution with digital distribution to extend the potential life and reach of every edition.
Printed copies distributed by hand from person to person.
Printed and distributed at different locations and events.
Potential users reached through our social media network.
Digital editions can continue travelling from one contact network to another.
We do not rely only on publications being left on shelves waiting for someone to pick them up.
5,000 printed copies are distributed by hand, from person to person, putting the publication directly into the hands of potential readers.
The Business Promoter™ is printed and distributed at different locations, businesses, exhibitions, shows and events on a monthly basis or more.
The Business Promoter™ should generally not be found lying on shelves for uncontrolled collection, except where specifically requested by our advertisers.
Every Business Promoter™ is also made available online as a digital eBook, allowing the same publication to reach readers beyond the physical print distribution.
Links to the online publication are shared through our social media channels and network, providing additional digital exposure to potentially thousands of users.
The online publication can be opened on a mobile phone, tablet or computer, making the complete publication immediately accessible wherever the link is received.
The online edition of the Business Promoter™ is shared directly by Clickonit with our clients, advertisers and business network through WhatsApp. But the distribution does not have to stop there. Every recipient can forward the same publication link to their own clients, customers, staff, colleagues, friends, family and business contacts.
Those recipients can share it again with their contacts, allowing the publication — and the advertisements inside it — to move beyond Clickonit's original distribution network.
Your advertisement becomes part of a publication designed to deliver exposure through several different marketing channels.
Many copies are retained and used as a business reference guide, allowing advertisements to remain visible considerably longer than many disposable forms of printed advertising.
A single advertisement can receive exposure through printed copies, online publication, social media, WhatsApp and direct network sharing.
Publications can be distributed at relevant events, locations and markets, placing participating businesses in front of audiences appropriate to that publication.
A reader may see an advertiser in the printed edition, encounter the publication online and later receive the same edition again through a social or WhatsApp share.
Instead of the advertiser's exposure being limited to the original recipient, the complete digital publication can be forwarded to another potential customer within seconds.
Clickonit shares with its own clients and network. Those businesses can then share with their clients, extending potential exposure into networks that Clickonit may not otherwise reach directly.
Being included in a professional business publication helps keep your company name, branding, products and services visible in the marketplace.
The Business Promoter™ is designed to be useful to consumers as a business guide, giving readers a reason to retain the publication and return to it when they need a product or service.
One advertising investment participates in several forms of exposure rather than relying exclusively on a single printed or digital channel.
The value of the Business Promoter™ lies not only in how many copies we print, but in how many different ways the publication can continue to travel.
5,000 physical copies are produced.
Copies are handed directly to readers.
The complete publication becomes an online eBook.
Clickonit shares the link with clients and its network.
Recipients can forward it into their own customer networks.
The Business Promoter™ model also forms part of Clickonit's broader publication and event marketing strategy.
Clickonit has extensive experience in producing official show programmes and special publications for agricultural shows, exhibitions and events, including our long-standing involvement with the George Agricultural Show and the publication of its Official Show Programme™.
These publications are designed as more than temporary event literature. They become keepsake publications containing event information together with the businesses, sponsors, exhibitors and advertisers that helped make the event possible.
As with the Business Promoter™, the printed publication can be supported by an online edition, social media exposure and WhatsApp distribution, extending advertiser visibility beyond those who physically attend the event.
This is particularly valuable to an advertiser: even people who did not plan to attend, could not attend or were outside the physical distribution area can still discover the publication and its advertisers online.
A Business Promoter™ advertisement participates in an integrated exposure system rather than relying on a single point of distribution.
Your advertisement should do more than appear on a page. Let it travel through print, online exposure, social media, WhatsApp and business networks.
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