Several months of planning went into this publication, with it being the first, we decided to print 30 000 copies and distribute it by hand with a team of 12 people to the popular beaches and holiday homes in the Garden Route area. It took 1 week to complete the distribution.

Positive reactions from the businesses that used the opportunity to share in this publication where received. It is included into the Business Promoter range of publications, as the format and layout used became the standard for all future publications.