With the marketing of advertising space in the 2009 Clickonit Summer Holiday Guide some businesses complained that they wanted to advertise, but that they could not afford it due to financial pressure. Others however said that they do not want to advertise as they are too busy and do not want more business. Now this was strange because as you listen to the media, you do get the impression that everybody is suffering. Something is not right as the gold price increased phenomenally over the past few years, the rand is getting stronger, interest rates have been cut and the price of crude oil escalates gradually. Restaurants are still packed, houses are still being build, new motor vehicles are still being sold etc. Many did advertise and we thank them for participating in our campaign. Advertising has many aspects and reasons and there is a great difference between advertising and marketing. It is amazing to find the different perceptions in the market.

We have already left behind apartheid, the industrial age and corporations where the lives of individuals were controlled and preconceived ideas were followed. We were used to go to seminars, corporate training sessions, business meetings and church rallies where we were guided on how to live, do business, treat your partner etc. Unfortunately this whole idea collapsed and some people are so confused that they do know where they come from, but do not know where they are going.

Many (or most) business practices that were taught in the past are now archaic, but some businesses still follow suit as if there is no other way and merely survive. Clickonit just launched the Clickonit Business Network South Africa dates and venues of meetings will be relayed to members.